As Martin Atkins told Tookoo after his Midi School speach, it is imminent that bands do appeal to an international audience for success outside of their home country, preferably by singing in English. If the Chinese underground music scene is not getting more international they will be caught in a deadlock! The world’s most successful artists have always been English-languages ones and even those non-English singing artists that do appear in front of sold out venues in Europe do so by a huge effort spent on making their music more accessibles for people able to speak English.
I do not speak about the style of music or the language bands should sing in, but about the surrounding factors:
- The booklet of a CD
- The MySpace pages
- The leaflets send around
- The stickers posted in big cities
- The blog posts
- And the maturity of English in interviews with the band