13 Month Records financed by rubber tire industry?

Interesting insight in China’s record label sponsorship: 13 Month Record Label seems to have been sponsored by Cooper Tires, as the People Daily reports.

Under his (Alex Koi, general manager of Cooper Tire China) bold ideas, Cooper has been the first in the tire industry to cooperate with rock ‘n’ roll stars. The tire brand financed the singers of the 13-Month Rock and Roll Recording Studio to hold a concert and release albums in 2008.

“The music industry in China is a struggling industry but Chinese musicians never give up, and that is just what the Cooper brand also claims,” said Koi. “Moreover the ‘green’ concept and the recycled material the album disc is made from indicate Cooper’s enthusiasm for life.”

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